European Alternatives to Google Analytics

Plausible is cookie-less and lightweight web analytics service. Because it does not use cookies there is no need to show cookie banner for this service. The software is open-source so it is possible to self-host, but they also offer a hosted service.

Simple Analytics is a Dutch web analytics service that focuses on privacy. An interesting feature of Simple Analytics is that it is possible to see which tweet from Twitter was responsible for which amount of traffic.

Piwik PRO is a web analytics service from Poland, with analytics, a tag manager and a consent manager. The consent manager is a customizable cookie banner, that asks user for consent.

Visitor Analytics is a web analytics service from Germany. It is cookie-free and supports accurate tracking with heatmaps and also recording mouse movements/scrolling of individual customers. Visitor Analytics also offers rather unusual features like polls and surveys with which feedback can be gathered from customers.

Pirsch is a web analytics service from Germany, with a focus on privacy. It is lightweight (less than 1KB) and open source. They also offer a Google Search Console integration.

nilly is a privacy-first web analytics service from Switzerland. They are cookieless, lightweight (less than 1kB) and compliant with all data privacy laws (like the GDPR, FADP, CCPA, PECR etc.). nilly offers a WordPress plugin and integrates with all other platforms with just one line of code.

etracker is a German web analytics platform that supports consent free and cookie less tracking and offer an integrated consent- and tag manager.

Wide Angle Analytics is a web analytics service from Germany with a focus on privacy. The service claims to be GDPR compliant and is hosted in the EU. It is possible to configure a custom domain and you can choose whether to use cookies or not.

TelemetryDeck is an app and web analytics service from Germany. They offer SDKs for Android, iOS and JavaScript applications. The data is not displayed on the web as with most analytics services, but in an iOS or macOS app.

Mouseflow is a web analytics service from Denmark. They offer features like heatmaps, session replay and a feedback system.

Dreamdata is a web analytics service from Denmark with a focus on combining revenue related data from different sources like CRM systems, ad services etc.

Matomo by Stackhero is a managed Matomo service from France provided by Stackhero. Stackhero runs each Matomo service on a private instance (VM) with a fully dedicated IPv4 for high performances and security. Websites, members, segments, goals and data retention time are unlimited.

Friendly Analytics is a web analytics service from Switzerland that offers more advanced features like a tag manager in addition to the normal tracking options. It is based on Matomo, a widely used and powerful open-source web analytics software.

Sitesights is a web analytics service from Germany. They are privacy-oriented and don't use cookies to give you insights into your customers.

Trackboxx is a web analytics service from Germany, which does not require an opt-in banner.

Swetrix is an open-source web analytics service from Ukraine. They have a focus on privacy and the tracking works cookieless.

Vantevo is a web analytics tool from Italy, which does not use cookies (no cookie banner needed) and still analyzes traffic trends, user behavior and everything that happens on your website while fully respecting the privacy of your users.

digistats is a web analytics service from Switzerland. They offer a detailed real-time overview of behavior, technology usage, geographic data and much more of your users.

fusedeck is a web analytics service from Switzerland. The service tracks users' activities in great detail and tracks, for example, how long the user was active on the site and in which areas how much time was spent. It can also be used cookieless.

statcounter offers standard web analytics, but also more advanced tracking features like session replay.

Alceris is a lightweight website analytics tool from Germany, which doesn't require a cookie banner, is minimal, loads asynchronously and is therefore quite fast. It provides features like real-time data, cross domain tracking and event and campaign tracking.

Publytics is a web analytics service from Italy. They work without cookies and are made for publishers and blog owners, to analyze the best performing authors and articles.

Insights is an Austrian web analytics service. It is cookieless and has a focus on privacy.

Stormly is a Dutch web analytics service with very advanced data insights.

SEAL Metrics is a web analytics service from Spain. The service is cookieless and focuses on being legally compliant. They offer plugins for WordPress, Magento, Prestashop and Woo.

Counter is an open source privacy-friendly web analytics service from Germany. It aims at providing web analytics in a simple, straightforward manner, without the tracking of individual users.

tinylytics is a web analytics service from Poland. It focuses on small websites and personal blogs.

Analyzati is a Spanish web analytics service. It offers cookieless tracking, lightweight tracking code and offers a free plan.

Matomo is an open source web analytics service, that can be self-hosted. The company behind Matomo is from New Zealand.

umami is an open source web analytics project. It is easy to self-host and the documentation offers hosting guides for many cloud platforms.

Offen is a web-analytics service from Germany. It is open-source and protects users' rights by encrypting their data and allowing them to view what data is stored about them and delete it if they wish. User data is only stored for 6 months.